Ever heard of the Pied Piper Prospect Satisfaction Index (PSI)? As silly as it might sound, the automotive study index is very real. In fact, Pied Piper has been running sales and marketing programs for dealer networks for years now. Most recently, the company put out its PSI Internet Lead Effectiveness Benchmarking Study in order to identify which automotive brands' dealerships demonstrate the most responsive customer service.

Get where Passport Infiniti of Alexandria is going with this? Yep. You guessed it. Infiniti ranked as one of the highest brands. More specifically, the Pied Piper study found that Infiniti dealerships, such as the one conveniently located at 160 S Pickett Street Alexandria, VA 22304, showed the quickest response time to consumer inquiries received over the internet. In order to collect such findings, the Pied Piper team submitted web-based inquiries to a total of 4,331 dealerships across the U.S. Now that's a study to take seriously if we've ever seen one.

In addition to highlighting Infiniti as one of the top ranking brands, the Pied Piper PSI study also found substantial improvement industry wide. Since 2011, two-thirds of automotive brands have stepped up their game. Whereas last year the average dealership response rate sat at 64-percent of the time, this year that number moves up to 78.

As the Pied Piper study proves, when Passport Infiniti of Alexandria invites you to contact us online with questions, comments and concerns regarding new Infiniti models...we truly mean it. We're proud to be part of a consumer-focused brand network like Infiniti and are more than happy to show you why.

Source: ¹ http://www.marketwatch.com/story/lexus-infiniti-and-acura-dealerships-top-ranked-for-response-to-customer-internet-inquiries-reports-pied-piper-prospect-satisfaction-index-2012-03-12